"Stop thinking "Launch", Start thinking "Lifecycle" for your online communications

Kristina Halvorson

A perfect companion read to Steve Krug's, "Dont Make Me Think" , Kristina Halvorson's, "Content Strategy for the Web", restates the importance of strategic planning for your online efforts and hammers home the point that content is indeed king, but it must be relevant to your target users, and really no one else.

However, we continue to see a mad rush to "launch" a site, without much pre-launch planning, including accountability assignments for who is responsible for content management.

I think the most important take-away here is the @Halvorson statement, "Stop thinking "Launch", Start thinking "Lifecycle".

Halvorson blogs at: http://blog.braintraffic.com/