Thursday, October 21, 2010

How will Higher Ed Institutions React to Mounting "Voice of Customer" Concerns over tuition v.s ROI?

RT @DanielPink: Unemployed Boston College Law Student Wants Tuition Back - http://t.co/Tjz4kq8 (via @ABC News)

In addition to Dan Pink tweeting the story above , from ABC, about a Boston College Law School student wanting a refund, author/columnist, Anya Kamenetz also addresses this exact issue facing students and institutions today.  I have reviewed Kamenetz's book, DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education in an earlier post, so I will not detail much here.  However, the same issues that face businesses today, are now facing Education and Governmental Institutions.  Some basic economic principles of supply and demand, along with some other factors are in play here, and many educational suppliers have been able to ride the status quo and enjoy a sellers market enjoying annual tuition increases and COLA adjustments in salary and benefits without much pressure to illustrate Return on Investment to their customers. Businesses have adjusted to economic factors for centuries, and have had to innovate and modify pricing models at times - governmental and higher education institutions less so and many still operate with a high level of hubris regarding the plight of their tax-payer, or student communities.

DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher EducationLet's face it, every sector of our economy is being disrupted by laws of economics compounded by technological advances today.  Businesses and Institutions that adapt to a more agile business model and adapt more readily to changing customer and overall market demands can and will succeed. 

However, what is clear is students, parents, grand parents will continue to "sign on"(beg and borrow, I know my wife and I have!) to give our loved ones a chance at a better life(with that sheepskin), but in a world of decreasing incomes for all job classes, including attorneys, the market will seek an equilibrium point sometime soon and that market will demand a more affordable (aka sensible, logical) way to obtain the skills for their career pathways.

Because if you are only going to get a law clerk job at 30-40k at some insurance company,and not a newbie lawyer role at a prestige firm, what rationality is there to go to a law school at $60k/year?

As usual, look forward to your feedback...Cheers.

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