Steve Krug's @skrug seminal work on web usability is very approachable material on a very important discipline in Integrated Marketing and Communications today.
As the subtitle, "A Common Sense Approach", and Krug's consultancy's name, "Advanced Common Sense" (http://www.sensible.com/) convey, many great design considerations today involve some simple approaches to dramatically improve your web user experiences.
"Don't Make Me Think" is the mantra here. If I cannot figure out what your site is when I land on it...I (your prospect,customer,stakeholder,etc) will move on..Can you say bounce rate? or, No Conversions for You!
Krug also points out the increasing needs for Accessibility and the advantages that CSS sheets provide for web design pros. Many book suggestions and resource links provided as well. Should be a desk reference
No comments:
Post a Comment