"Stop thinking "Launch", Start thinking "Lifecycle" for your online communications

Kristina Halvorson

A perfect companion read to Steve Krug's, "Dont Make Me Think" , Kristina Halvorson's, "Content Strategy for the Web", restates the importance of strategic planning for your online efforts and hammers home the point that content is indeed king, but it must be relevant to your target users, and really no one else.

However, we continue to see a mad rush to "launch" a site, without much pre-launch planning, including accountability assignments for who is responsible for content management.

I think the most important take-away here is the @Halvorson statement, "Stop thinking "Launch", Start thinking "Lifecycle".

Halvorson blogs at: http://blog.braintraffic.com/

Do Your Web Visitors "Get It" ?

Steve Krug's @skrug seminal work on web usability is very approachable material on a very important discipline in Integrated Marketing and Communications today.

As the subtitle, "A Common Sense Approach", and Krug's consultancy's name, "Advanced Common Sense" (http://www.sensible.com/) convey, many great design considerations today involve some simple approaches to dramatically improve your web user experiences.

"Don't Make Me Think" is the mantra here. If I cannot figure out what your site is when I land on it...I (your prospect,customer,stakeholder,etc) will move on..Can you say bounce rate? or, No Conversions for You!

Krug also points out the increasing needs for Accessibility and the advantages that CSS sheets provide for web design pros. Many book suggestions and resource links provided as well. Should be a desk reference