Think "Alignment" As You Approach Social Media

Quite often in Customer Experience discussions, Social Media and Strategy comes up. When you begin developing your strategy, think in terms of "Alignment". This chart by John Scott Hayden may get the discussion off to a good start.

Sterne's "Social Media Metrics" Lacks Insights...You May Wish to Look to Others.

Part of many organizations' Customer Experience strategies are to incorporate Social Media tactics into their plans. So, part of our information gathering involves reading content by the "thought leaders" within this space to glean some tasty Sipping Points to use.

With a glowing endorsement by David Meerman Scott, I felt assured that I would glean great insights into the world of Leading Tools, Strategies and Metrics of Social Media... by reading my first book by social media expert, Jim Sterne.

Sterne has been on the leading edge of "all things Social Media".

However, this book's 9 Chapters only delivered unique, valuable content in Chapter 8: "Getting Buy-In,Convincing Your Colleagues"...The rest of Sterne's material seems like repurposed material from other thought leaders like David Meerman Scott, Steve Krug, the Eisenberg brothers, Halvorson, Jaffe, Kaushik and others.

I was really looking forward to a meaty discussion on best practices in the deployment of Social Media tactics, but this only skimmed at best...I would pass on this "Social Media Metrics" and go with the works of the authors I referenced above.