Sunday, October 23, 2011

Constant GDP Growth, or Happiness? Decision May Need to be Sooner Than Later

The author of "Peak Oil", @RichardHeinberg, challenges us once again with, "The End of Growth:Adapting to Our New Economic Reality".
A world economy where "success" is measured by constant GDP growth, rather than the quality of life of humanity, is a challenging proposition as we approach constraints of Hydrocarbon-based industrialization and the idea that conspicous consumption defines "Happiness".
This book, coupled with Clayton Christensons' "Innovators Dilema" books can provide as the road map for individuals and innovative businesses to align to a new paradigm of sustainable economic models that can be validated regardless of your location in the world, perhaps a world where most markets value experiences and relationships more than accumulation of material goods.
Those folks, for-profits and non-profits, involved in creating/managing Client Experiences are encouraged to venture into Heinberg's thesis and explore how things really could be...warning, these thoughts are beyond any short-term election cycle thinkers today...

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